- Increased Brand Awareness:
- 71% of consumers who had a positive experience with a brand on social media are likely to recommend the brand to their friends and family .
- 54% of social browsers use social media to research products .
- Enhanced Customer Engagement:
- 53% of consumers say they are more likely to buy from brands they follow on social media .
- 90% of social media users have already used social media as a way to communicate with a brand or business .
- Improved Customer Loyalty:
- 78% of consumers who follow a brand on social media are more likely to continue using that brand over a competitor .
- Higher Conversion Rates:
- 77% of marketers say that social media marketing has been somewhat to very effective for their business .
- 66% of marketers see lead generation benefits by spending as little as 6 hours per week on social media .
- Cost-Effective Marketing:
- 41% of marketers say social media has a positive ROI .
- 84% of CEOs and VPs say they use social media to help make purchasing decisions .
- Better Customer Insights:
- 72% of companies use social media data to inform business decisions .
- 71% of consumers expect brands to promote diversity and inclusion on social media .
- By leveraging these statistics, companies can understand the critical role of a robust social media presence in driving brand growth, customer engagement, and overall business success.
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